Don Webb

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Interviewed by John Wisniewski

Could you tell us about writing your latest Vampires psychic energy. What interested you in this subject?

My first serious interaction with the “occult” was the popular neo-shamanism of the 1980s – glowing light bodies perceived with the aid of drugs and a rather media-driven idea of energy (owing more to Star Trek than say the Vedas). When I had cleaned up my life, foresworn chemical aides and was seeking to explore human potential while keeping jobs and marriage I began exploring ritual magick in the context of the Temple of Set. The Temple’s Order of the Vampyre utilized “empty hand” methods involving attention, passion, glamour, atmosphere etc. The earlier (somewhat manic) methods I had used were directly applicable here WITHOUT drugs. I began a hybrid method of the Order of the Vampyre’s approach, legitimate scholarly studies of shamanism and my wild youth to develop an eclectic and pragmatic approach to the notion of energy magick. I taught it privately to my own students (beginning about 1991) and decided to teach it to a larger group.

When did you become interested in occult subjects, Don?

The Unknown knocked on my door three times. As a child I was entranced by occult media and became proficient in scaring my chums by performing seances. Puberty came and with other interests. In my early twenties I played with neo-shamanism – with mixed results. The most disappointing thing was seeing that all the humans I met with similar interests either were without morals, mentally ill or rationally impaired. I performed a Working of the Intention, “Send me to a Teacher or I’m done.” When I was 23. Economic circumstances sent me to Austin, Texas. I foreswore any occult/esoteric activities for six years, then a set of coincidences lead me to meeting. Dr. Stephen Flowers.

When did you write your first book?

My first book was Uncle Ovid’s Exercise Book which won the Fiction Collective prize in 1989, judged by Rodolfo Ayana. My first occult book was The Seven Faces of Darkness a study of Set-Typhon in the Greek Magical Papyri which came out in 1994.

Please tell us about Overthrowing the Old Gods Aleister Crowley and the Book of the Law? What did Aleister want to tell us about writing Book of the Law?

In 2004 a rather silly thread of emails appeared on an internal mailing list of the Temple of Set abut Crowley. In order to clear up some misinformation I responded with 31 short essays about notions that I perceived as important but overlooked or misunderstood about Aleister. I assumed that would be more or less my final word on the subject. My Teacher, Dr. Flowers ran a small press (then called Runa Raven Press) and I brought out a chapbook of these essays called The Fire and the Force. Dr. Flowers had a rather unscrupulous associate who told me that almost no copies of the chapbook sold and I pursued other lines of study. However a small group of Setians wanted to explore the notions in my mini-book and asked me to provide a platform to explore these ideas. I created a temporary study group (called an element in Setian jargon) to explore these ideas from the point of view of philosophy, pragmatics (or in today’s lingo “success magic”), and scholarly Egyptology. We did a 93 day working (31 days for each facet) and shared our results with the Temple. The members asked for a second 9g3 day Working, devoted to Set, Horus and Mehen (one of the forms of the conjoined Set-Horus entity). . I upgraded the Element into a permanent group the Order of the Hawk Faced Lord. I pitched a book on our ideas to Inner Traditions including a commentary on the Book of the Law, one of the few forbidden acts in Thelema.

Aleister needed a message from Beyond – he was about to give up the occult and start a normal married life. His honeymoon in Cairo was a last fling. Yet going to the King’s Chamber of the Great Pyramid with its airshaft aimed at the Big Dipper, or as the Egyptians would say the Thigh of Set, he aligned his inner needs and a cosmic purpose perfectly. Getting a revealed text is the first part. Changing your life by decoding such a text through word, thought and especially deed is the second part. Teaching others your insights is the third part. Then presenting them with your text is the fourth part. If your students can then use the text is the fifth part. Only in all of these can we say Aleister was trying to tell us something – the same message he was trying to tell himself. His message was:

a. Work on developing yourself, be hard
b. Use the fruits of your labor to improve mankind
c. While you do this, the universe will present you mysteries
d. Pursue those with the same unbending intent as in “a” above
e. Eventually an infallible internal oracle will arise
f. Trust that oracle over social conventions and received ideas
g. If you do so Victory is inevitable although difficult
h. Methods of the East (especially yoga) and the West (Especially Golden Dawn) will help. Drugs and dirty, dirty sex will also help.
i. In the meantime let me have your wallet, arse and girlfriend
j. I am a better poet than Yates
k. Spell “magic” as “Magick” there’s some great multi-lingual puns and numerology involved – trust me I am the Great Beast
A-G is pretty dead on. I-K is a little questionable.

When did you join The temple of Set, and could you tell us about writing
Mysteries of The Temple of Set?

I joined the Temple of Set in 1989. The Temple takes years to work through its grades, with the exception of Dr. Flowers, who obtained the Grade of Magus in seven years and – um me, who obtained the Grade of Magus in seven years and became the High Priest in 1996. The Temple had shunned publicity – so when an anti-esoteric backlash called the “Satanic Panic” began there was nothing about us in the world – making us a target for the mot lurid tabloid remarks. As High Priest I decided to address some misconceptions plus add certain aspects of my Utterance of Xeper, the eternal word of Set, I wrote a few essays plus added a selection of my columns from the church newsletter the Scroll of Set. _Mysteries of the Temple of Set_ is the third volume of my Teachings as Magus. The others are The Seven Faces of Darkness, Uncle Setnakt’s Essential Guide to the Left Hand Path, and Uncle SetNakt’s Nightbook_. The first deals with Set and Set-Typhon in Antiquity, the second with the transcendental branch of the Western Left Hand Path, the third with the basic theology and ontology of the Temple of Set, and the last deeply esoteric related to the other three as well as an examination of my own revealed text, The Book of the Heb-Sed. With _Overthrowing the Old Gods_ I began a new set of Teachings connected with my role of Ipsissimus.

Please tell us about writing Starry wisdom. What interests you about
the writings of H. P. Lovecraft?

In 1982 I took a class called “Writing the Science Fiction Story.” You could get an “A” by writing a story or doing a research paper. I found writing a story to be much easier so I produced a dreadful Lovecraftian pastiche “Diary found in an Abandoned Jeep.” Submitting to a magazine brought an instant offer of publication – which never actually occurred, but did lead me to try my hand at Science Fiction, Fantasy and Horror writing Over the years I’ve stories in Amazing, Analog, Asimov’s, Interzone, Weird Tales (and hundreds of other places). Lovecraft appealed to me deeply because he: A) wrote in a variety of styles from lyric fantasy to science fiction B) utilized the idea of forbidden books and forgotten ruins C) helped put other writers D) created strange hoax-like situations by putting his ideas into the stories of other writers, borrowing other writers’ mythologies, and letting us friends use his and E) using a character named Webb in “The Call of Cthulhu.”

Lovecraft’s highly alien, beyond good and evil, blend of weird magick and strange science is very appealing for the human magician bored with conventional occultism. I have had a few collections of my Lovecraftian tales issued. The Washington Post said you should read my latest collection Building Strange Temples and frankly who am I to argue with the Washington Post?

What will your next book be about, Don?

I just turned in the manuscript for _A Year of Living Magically_ to Inner Traditions, It is a year-long training manual. I am working on a book of magical theory and a biography of Dr, Michael A. Aquino as my next two esoteric projects, although I may write a book on writing horror fiction based on my horror class that I’ve taught annually since 2002 at UCLA Extension.

Amduat: The Great Awakening

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By guest Blogger Diana Kreikamp

The ancient Egyptian Amduat is an important funeral text with twelve illustrations from Egyptian antiquity that describes the journey after life.

The Amduat tells the story of the Sungod Râ as he travels through the twelve hours of the night. At the end of the day the sun has lost his power to shine. Aged and exhausted Râ sinks beneath the horizon of the West. The sun has died and the world becomes shrouded in darkness. Then, twelve hours later, the sun arises again from the horizon of the East. Râ is reborn and his renewed appearance returns the light to the world. Thus, Râ has transformed death into a new life.

The extraordinary thing about the Amduat is the fact that the transformation process of the death and subsequent rebirth of Râ, has been described and depicted in twelve phases, or hours. The Amduat sends a clear message that death isn’t the end. Death is simply a transition from the old into a new phase; a new life. This grants men insight and trust in the mysteries surrounding death. It is clear that the Amduat is so much more than a simple mythical story telling the nightly voyage of the sun.

The Duat

The word Amduat means; “Book of the Hidden Chambre”. The word can also be translated as “What is in the Duat”. When a person dies, their soul goes to an area known as the Duat. After sundown, the Sungod Râ disappears in the Duat to start his journey through the First Hour of the night. The Sungod sails on a river through this nightly landscape on his boat. There are various Gods and animals standing on both sides of this river to support Râ during his journey. However, there also are creatures there intending to destroy Râ.

Every hour is inhabited by different beings and has a different landscape. For example, one such hour is dominated by a dry dessert whereas another one contains an abundance of water. The twelve hour journey proves to be full of challenges. Râ has to brave many counteracting forces to eventually become reborn at the end of the Twelfth Hour in the Eastern horizon.

Universal journey

To understand the ancient symbolical language of the Amduat, I completed many years of research and translated various old hieroglyphic texts anew to properly understand the underlying message. During ten years I meditated daily using the texts and images of the Amduat. The Egyptian heritage centers on spirituality and goes far beyond the layer of rational thinking. Back then, life was about making contact with the Divine through worship and servitude of the Gods in the many temples.

Meditation exceeds rational thinking and allows you to descend into the dimension beyond the visible and tangible earthly life. You connect with a different layer of knowledge that lies deep within the sub consciousness. In doing so, I discovered that the nightly voyage of the Sungod is a symbolical reference to the universal journey of mankind.

Raising awareness

The sun, or the light, is the symbol of consciousness and of the higher aspect of oneself. On a more profound layer, the journey through the Duat is a voyage that makes one aware of his True Self. The Duat symbolises our inner world, or our sub consciousness. In order to become aware of it, we have to descend into our inner world. The knowledge we gain while there, can be brought up so we can reflect it to the knowledge in the world outside of ourselves. The reflection of two opposites gifts us a reference and allows our consciousness to expand, or our awareness to rise.

During our lives, we develop ourselves as a child into adulthood, which makes our consciousness grow naturally. Each time, old perspectives and convictions are let go to make place for a renewed vision and consciousness. This makes us grow and become more aware of who we are and our place in the world.

However, there lies the paradox since this natural process of becoming aware usually happens unconsciously. Most people live their lives without knowing exactly who they are. The connection with the true core, or their Higher Self, is on a subconscious level. Every human being has to follow their own path. When we are conscious of the higher aspect of ourselves, then our inner Sungod can take the lead. Then we can connect and identify ourselves with the hidden light within and use it as our inner power. The Knowledge of our Self reveals our unique talents that can subsequently be put to use in your daily lives to complete the tasks we are meant to do.

Spiritual system

The Amduat contains an ingenious system that we can use to become aware of who we truly are. It teaches us to connect with our True Self to awaken in a higher plane of consciousness. By following the sun through the twelve hours of the night, we are brought back to our core and make contact with our own inner Sungod, the Higher Self. On the way, inner blockades need to be cleared that otherwise impede the descent into our true core. Every time again a layer is scraped off in your inner being, similar to polishing a diamond in the rough.

This is an intense process for during this journey your True Self is revealed. Of course, this sounds fantastic. However, do be aware that the confrontation with this light aspect will have the same impact as the confrontations with the shadow part of yourself. We are inclined to deny both sides and to turn a blind eye to the truth.

Death and rebirth

The journey through the twelve hours of the night is an initiation during which a transition takes place. The old consciousness is dissolved and transformed in the rebirth and awakening of a new consciousness. This is why it is a journey of life and death. During our life, only our old consciousness dies to make place for the birth of a renewed self. We no longer are the child we once were, nor the same person we were yesterday. We have transformed ourselves again and again into a renewed version of ourselves.

When working with the Amduat, we simultaneously learn to die in a befitting manner at the end of our lives. That is the moment when we truly experience the journey to rebirth. Therefore, the voyage through the Duat is destined for both the deceased and any living soul on earth.

Meditation

Even though the Amduat is thousands of years old, the system is still applicable now. In my book I explain the voyage of the sun in great detail. Each hour is described from an academic as well as an esoteric perspective. By bridging the gap between rational and inner knowledge, you are able to gain a more profound understanding. Furthermore, every hour I explain the process of transformation that you will experience when you partake in the journey through meditation.

The Amduat contains many texts and hundreds of Deities to focus your meditation on. These Deities are gateways that open when you focus your attention on them. All of them are reflections of your inner being and set something in motion within you. The resulting inner images then take on a tangible form in real life as well. They subject you to trials and hold up a mirror to you. Each hour has its own energy and specific effect on you. Step by step, you learn to look beyond the outer layers and make contact with the true reality hidden underneath. That is how the Amduat provides a system to stimulate the process of raising awareness in a structured manner.

Diana Kreikamp

Reading the book

Do you want to dive into the heritage of the ancient Egyptians; the Amduat? Then read the book; Amduat: The Great Awakening. It contains the nightly voyage through the Duat in much detail as well as a wealth of information about the ancient Egyptian tradition.

Diana Kreikamp, “Amduat: The Great Awakening”.
(Released in May 2021)

Tantrik Trance ?

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Tanutari bhasilo amar
(The boat of my body is floating on the ocean of existence)

The boat of my body is floating on the ocean of existence.
My Mind, my good helmsman,
Row carefully. See That you
Don’t drown me at sea.
Our oarsman are the five senses and their objects –
But they’re paddling the boat in the wrong direction.
Please try to control them
.
Steer the rudder in Kali’s name,
Hoist the kundalini sail,
And let’s set off in a favourable wind.
Thwart the six
Lust and his band
With the great mantra
Lest they harass us on our way.
Take Kamalakanta. Let’s sing a boat song
In Kali’s name, and be happy
For we’re heading to the city
Of ceaseless bliss.

Kamalakanta Bhattacarya
From selection in “Tantra in Practice”

For some the idea that Tantra is all about trance states comes as a bit of a shock and is resisted. But seems like
a reasonable insight to me. Here’s something from academia, as many find this significant. Though has to be said, the idea is not common.

“Theravada meditation, places considerably emphasis on the development of Samadhi (concentration or trance),
perhaps better described as focussing of the mind-body” Samuel 2008: 219

The Witch of King’s Cross – Rosaleen Norton

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A story that needs to be told, this ground breaking documentary does the trick. Although at 1 hour 15minutes maybe a little overlong for the format and could be a bit faster. Even so it was great to see and hear her biographer, the late Nevill Drury contributing to the story he did so much to research over several editions of his book Pan’s Daughter : the magical world of Rosaleen Norton. I found the first half the most interesting, when she was younger and a rising star, before the grey men in the Australian patriarchy, and the catholic church brought her down and mostly extinguished her fire, sometimes literally in the fire, when the police were ordered by the courts to burn two of her paintings. Outrageous stuff that courts order burning of pictures, a real witchhunt.

The dirty tricks, the illegal raids on her home by the press are all there. And though she fought back and embraced and reclaimed her witch archetype, it was something of a pyric victory as she ended her days mostly as a recluse and died alone in a hospice run by nuns. Many of her former friends in the film seemed too untogether to be there for her at the end. 

She became something of a parody of herself, sometimes grotesque in the media game. I was so glad to see the pictures of her in her sister’s garden, her hair down and unbleached, no fringe and no crazy eyebrows – just the beautiful person she once was. 

So overall, despite a great body of work, she was well ahead of her time. But a wasted genius, and not through any fault of her own, other than being a woman and a witch.  Her astral magick, with which she connected with Gavin Greenlees and Eugene Goossens enabling them to connect across space and time, is experiencing something of a revival just now and the greater details in Nevill’s book will be useful for that. The patrician musician Goossens was an important occult influence though in the end, the career of this magical superstar was destroyed by a media conceived scandal. He died soon after but never blamed Roie for the any of it; despite her keeping a photographic record of their work, which was stolen from its hiding place in her flat by a hostile journalist and they then sealed her, and his fate. So let us remember her, and induct her into the company of gnostic and tantrik saints. A true original, whose magick and witchcraft did not come from the usual suspects of the time, but was a power of love, direct and from above. 

Honorable mention to the choreographer, actors and sound people for great soundtrack, though was odd that subtitles when pan danced musick subtitled as esoteric when Lilith danced is was dramatic, great track called “Dark Arts” by Brian De Mercia.  Everyone should see this film and support the makers by paying the modest fee to own it. 

Mandrake Newsletter has more information on the biography of Rosaleen Norton Pan’s Daughter and some words from its author Nevill Drury

 

 

 

 

 

Rap to Kali (based on Great Hymn to Kali)

Kreem, Kreem, Kreem
Huum, Huum
Hreem, Hreem,
Kali Svaha / Dakṣiṇe Kali
Kreem, Kreem, Kreem
1. O MOTHER and lover of the Destroyer of the three cities, beautiful with the beauty of the dark rain clouds. Those who recite, Your mantra, their speech, whether in poetry or prose, like that of those who have attained all powers, issues with ease from their mouths.
Huum, Huum
2. O MAHEŚI, You with great and formidable ear-rings of arrow form, who bears on Your head the crescent moon. If one, even of poor mind, at any time recites but once this doubled mantra of yours, they become all powerful, conquering the Lord of Speech and the Wealth-Giver, and charming countless beautiful people with lotus-like eyes.
Hreem, Hreem,
3. O KĀLIKĀ, O auspicious Kālikā with wild hair, from the corners of whose mouth two streams of blood trickle. Those who recite this double mantra of yours destroy all their enemies, and bring under their subjection the three worlds.
4. O Mother with gaping mouth, Destroyer of the sins of the three worlds, auspicious Kālikā, who in Your upper lotus-like left hand is a sword. and in the lower left hand a severed head; who with Your upper right hand makes the gesture which dispels fear, and with Your lower right hand that which grants boons; Those who recite your name, meditate upon the greatness of Your mantra, possess in the palm of their hands, all eight of your powers.
5. Kreem Kreem .
O MOTHER, they who recite Your charming Bīja, twice, and thereafter, O Smiling Face, O lover of the Destroyer of the Deva of Desire contemplating Thy true form, become themselves the Deva of Love whose eyes are as beautiful as the petals of the lotus which Lakṣmī holds in Her playful dance
6. O full breasted DEVĪ, whose throat is adorned with a garland of heads, They who meditating recite any secret and excelling mantras together with Your name, her moonlike face is ever before them, and as speech goddess she wanders, the lotus-like eyed Kamalā plays
7. O MOTHER, enjoying Mahākāla, even a fool becomes a poet who meditates upon you, naked, clothed in space, three-eyed Creatrix of the three worlds, whose waist is beautiful but from whose skirt hang dead men’s arms, and seat on the chest of a corpse, left in the cremation-ground.*
8. THOSE who meditates on you, the lover of the destroyer, seated in the cremation-ground, strewn with funeral pyres, corpses, skulls, and bones, and haunted by female jackals howling fearfully; youthful, in sexual union with your consort, will be revered by all and in all places.
9. WHAT, indeed, O Mother, can we of so dull a mind say of your True Being, which not even the gods know? Yet, despite our dullness and ignorance, our devotion makes us talk of Thee. Therefore, O Dark Devī, forgive us our folly. Do not be angry towards ignorant creatures such as we.
10. IF by night, I, your devotee, unclothed, recite your mantra, whilst meditating on you with dishevelled hair, when with my Śakti youthful, full-breasted, and heavy-hipped, such a one assumes all powers and dwells on the earth as a seer.
11. O lover of Shiva, as (a Sādhaka) I recite daily your mantra over the course of a year, meditating the while with knowledge of its meaning. My heart is fixed upon your union with the great Mahākāla, above whom your are, knowing every pleasure he gives upon the earth, holding all great powers in the fingers of his lotus-like hands.
12. O MOTHER, you give birth to and protect the world, and at the time of dissolution withdraw to yourself the earth and all things; therefore you are the supreme god Brahmā, and the Lord of the three worlds, the consort of Śrī, and Maheśa, and all other beings and things. Ah Me! how, then, shall I praise your greatness?
13. O MOTHER, people there are who worship many other Devas. They are greatly ignorant, and know nothing of the higher truth, (but I) desire Thee, the Primordial Power, who enjoys the great Bliss arising from union (with Śiva), and who are worshipped by Hari, Hara, Viriñci, and all other Devas.
14. O KĀLĪ, lover of the mountain god. You are Earth, Water, Fire, Air and Space. You are all. You are one and beneficent. What more can be said in praise of you, O Mother? Show favour towards me, helpless as I am. By Your grace may I never be reborn.
15. I, O Mahākālī with wild hair, shall in the cremation-ground, naked, intently meditate upon you, reciting your mantra, and with each recitation make an offering of a thousand Ākaṇda flowers with seed, thus shall I become, a sovereign of the earth.
16. O KĀLĪ, on Mars day at midnight, in the cremation-ground, having uttered your mantra, I make a devotion to the hair of the Śakti; then I become a great poet, a master of the earth, and mounted like an elephant.
17. I as devotee, am placed before you, meditating again and again upon your abode, strewn with flowers, a Deva with a bouquet of blossoms, reciting your Mantra, Ah! I shall become on earth the Lord of celestial musicians, and the ocean of the nectar will flow in my poetry. And when I die, I shall live in your supreme abode.
18. If at night, when in union with my lover and meditating with you with centred mind, O Mother with gently smiling face, who sits on the breast of the corpse-like Śiva, lying on a fifteen-angled yantra, deeply entwined in sweet amorous play with goddess Mahākāla, then I become the one who consumed the God of Love.
19. O DARK One, wondrous and excelling in every way, who becomes the accomplishment of all worshippers living in this world, those who freely make bloody sacrifices** to you, offering in worship, greatly satisfying flesh.
20. O MOTHER, whosoever, being a controller of their passions, eats ritual food, and, being proficient in meditation at your feet, rightly recites your mantra many times by day, and who, afterwards at night, naked, united with their lover, makes your great mantra many more times; they shall not die.
21. O MOTHER, this Hymn is the source of your mantra. It sings of your real self, and enjoins us to worship your two lotus Feet. Whoever reads it at midnight or at time of worship, even occasionally, receives the elixir of poesy.
22 May lovers with large eyes, like those of the antelope, impatient for love, ever follow me. Even the powerful do as I ask. I becomes like Jupiter. My enemy fears me as if I were a prison. Living in continuous bliss, this devotee is liberated when yet living, and is never again reborn.
(Sahajanath’s new rendition of the great Hymn to Kali, for Navaratri 2019)

* Bedroom
** Orgasm

A Shoulder to Cry On (For Navaratri) Miryamdevi

Shakti-
That’s how you named me
And yes why not
I am beautiful
And wise
Like Shakti
I am kind
funny
sexy
and happy
I love
and I am loved
In the mornings
when I wake up
by your side
two suns rising in my eyes
Shining light so bright
I can see your body
sparkle with golden dust
I could see your heart
melting into the stones
When we kissed the
Golden dawn
For 15 days and nights
We are shining bright
Happy
Dancing
Kissing
Telling little love stories
to each other
The stories of Kameshvari and her
ankle bracelet
Duti The impossible girl messenger
and ChitraMalini-
The bright one
The full one
The one who initiates her twin sister-
Kali
Tonight is the 15th night of
sweet love
Long kisses
Passion and desires
I am Shakti
The lady of desire
Messenger of love
Bright garland
The kiss of life
I am Shakti
My eyes shine like
Two bright suns
but if you look closely
You will see
Two black suns rising inside
I am Kali
I am the dark one
You can only see me
when the moon is full
I am Kali
My eyes are 2 black suns
Which will darken your days
And blacken your sight
I am Kali
I’ll spread my darkness
Slowly slowly
You will not even notice
When it touches your heart
But on the 7th day
When a black tear will
Drop on your shoulder
You will know only confusion
and darkness
Your heart will be broken
Only then you will know
That The Terrible ,
The Formidable
Has been awakened
I am Ugra
I am darkness
From now till the end of the cycle
You will know only darkness
The night sky will grow darker and darker
You can only see the artificial stars
I am Ugra
I am a night crawler
I will dim the lights
In your heart
One by one
Till you won’t
Be able to see
Only darkness
Only me
And on the end of your cycle
You will not
Be able to tell
Was it Mita
Am I alive !

Blogging 101

Pages vs. Posts

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If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

Read more >

Tips For Better Writing

Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Basic Taxonomies

Categories and Tags

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If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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